Brandon has made a significant impact on the global photography scene, particularly within the Leica community. In 2023, Leica Camera formally invited him to join their prestigious roster as a Leica USA Ambassador, a testament to his unique vision and contributions to the art form.
During his tenure with Leica, Ruffin played a pivotal role as the global ambassador for the highly anticipated launch of the Leica M11-D. His insights and perspectives on this screenless camera, emphasizing a deeper connection to the photographic process and subject, resonated deeply with photographers seeking a more intentional approach. He also contributed to the excitement surrounding the release of the Leica SL3, showcasing his versatility across different camera systems.
Beyond product launches, Ruffin is a dedicated educator and community builder. He has shared his expertise through engaging lectures on photography, comprehensive workshops on technique and gear, and by hosting insightful panels with notable members of the global Leica community. These engagements highlight his passion for fostering connections and inspiring others to explore their own creative journeys through the lens.